Sanchez, Founder and General Manager
Rick Sanchez is an Internet era Renaissance man, drawing on
a wide variety of technical, marketing and business skills.
In addition to his activities for An Effective Prospectus,
Rick is a vice president of IGN/GameSpy, the largest video
gaming site on the Web, a nationally read technology writer,
a successful Internet company founder, and an award-winning
film maker and screenwriter.
Kristy Harris was employee #1of An Effective Prospectus
and is the engine behind it's success. Rick hand picked
her to direct the company's marketing and product management
efforts because of her extensive corporate communications
and marketing background with top companies like Miller Freeman,
Krames Health and Safety, and Philips Business Information.
Kristy "gets" business needs, large and small, and
has an uncanny ability to identify and build on a company's
strengths. This skill has been applied successfully both to
An Effective Prospectus and our many happy customers.screenwriter.
Washington, Creative Director
Deanna Washington is the creative force behind our promotional
materials and creative strategy. Aside from her stellar design
career, Deanna has lived in Africa, run a marathon, coordinated
a 17 x 70 foot mural, and authored The Language of Gifts:
The Essential Guide to Meaningful Gift Giving (Conari
Dave Bolick, Writer and Editor
Dave Bolick, copywriter extraordinaire, is responsible for most
of the content on this site. Dave's been creating great copy for
more than ten years, for companies ranging from small start-ups
to huge corporate behemoths. To learn more about Dave's writing
and editing services, you can visit him on the Web at www.writing-help.com.
Lisa Barr, Editor and Proofreader
Lisa Barr has been copyediting and proofreading
for 20 years and loves it. Her motto is “Leave no typo unfound.”
With a B.A. in Liberal Arts and having studied Copyediting at
U.C. Berkeley, she delved into the world of financial communications,
legal documents, marketing and medical materials with clients
including Wells Fargo, AOL, Starbucks, and Bank of America.
Nancy Depper, Editor and Proofreader
Nancy Depper has proofread and copyedited scores of books
for clients including Microsoft Press, Apress Books, and Online
Training Solutions, Inc. An eagle-eyed and nit-picky gal by nature,
she is legendary in some circles for her habit of going through
the Sunday paper and marking the grammar and punctuation errors.
In addition to perfecting documents for An Effective Prospectus,
Nancy is an award-winning writer and the author of four books
Kruse is responsible for the graphics and layout of this website.
Although he now primarily works in the digital realm, his roots
stem from painting, drawing and printmaking. Past clients include
large corporations, video game publishers and local San Francisco
DJs. Matt's portfolio site can be found at www.plasticlife.com.
An Effective Prospectus
is a classic entrepreneurial tale. It all began a few
years ago when Rick Sanchez, a veteran of the Internet
boom, decided he wanted to apply his Web expertise to
an offline venture. What he found next surprised him.
Out of the dozens of available businesses Rick looked
into buying, not one had a decent sales prospectus.
At that moment, a light went
on. Realizing that small-business owners lack the specialized
skills to create these complex documents, Rick came
up with a simple, yet powerful idea: Offer the services
of a team of experts whose sole function is to create
a distinct, compelling sales tool -- An Effective
Of course, An Effective Prospectus is about more
than just a good-looking document; it's about saving tens
of thousands of dollars in broker commissions. Armed
with An Effective Prospectus, you won't even need
a broker; you'll be able do it all on your own. And after
all, isn't that what being in business for yourself is all